What does it actually take to bring an international film production to Finland? And what happens when a global star falls in love with the country?
Hanna Salonen and Laura Sutinen joined MTV's Maria Nykänen, along with Visit Finland's Heli Jimenez, for a panel at SuomiAreena 2026: what international film productions mean for Finland's image abroad, and how visits from stars like Emma Thompson and Jason Segel actually come together, from the destinations they're shown to the people who make it happen.
The panel also took on bigger questions: what is Finland's country image today, where are the gaps, and how do culture and the creative economy fit into the picture? International film productions bring economic impact, but their role in shaping how the world sees Finland is harder to quantify and just as real.
The episode is available to watch on MTV Katsomo.
