What is Finland's story, and who gets to tell it?
Hanna Salonen and Laura Sutinen joined Creative Respect with Ääri to dig into a question that sits at the heart of their work: what role does the creative economy play in building Finland's future? The conversation moves through Finland's country image, cultural exports, and the chain that connects a well-told story to something far more concrete, from international partnerships and investment to how young Finns see their own country and its possibilities.
The framework is simple but easy to overlook. Finland's story shapes how the world sees Finland. How the world sees Finland shapes the doors that open for trade, tourism, and collaboration. And the creative economy, film, music, design, content, is one of the most powerful tools Finland has for telling that story well.
Hanna and Laura bring this to life from their own work: years of building relationships with international studios, hosting global talent, designing growth programmes for Finnish creative companies, and working at the intersection of public strategy and private industry. They know what it looks like when it works, and what gets in the way.
The episode is available in Finnish wherever you get your podcasts.
